Now comes the tough part. I need to take the millions of ideas floating around in my head and pull out 3 or 4 earth shattering points. I think that I need to practice! Are we talking practice? PRACTICE ? Yeah practice! Food is universal, relevant, and relatable. I love food and I think that you all should love it too. The problem with food today is that we are inundated with horrible food. How do we wade through the sea of quantity to find the last bit of quality?
We’ve become a society of could we do it when we should be asking should we do it. Case 1 – DiGiorno pizza now comes with toll house cookies! We don’t want you to eat a mere 3,000 calories in that pizza, please eat these cookies too for an additional 3,000 calories. My stomach just twisted. Case 2 – Hot Pockets are born of the devil. The greatest trick the devil ever pulled was in making people believe that he didn’t exist hence, the creation of Lean Pockets. That same old Hot Pockets flavor now with half the gas! Just when you thought it was safe to go back into the microwave, Hot Pockets introduces Pretzel Pockets.
The quality argument is most evident in advertising. Franchises have gigantic advertising budgets and the commercials have become more and more misleading. Case 1 – The Olive Garden – Uncle Luigi came all the way from Sicily and we’re going to take him to the Olive Garden. Are you kidding me? Uncle Luigi did not travel half way across the world to go to the Olive Garden. Case 2 – Long John Silvers – I’m a shrimp boat captain and when I’m home from the sea, I go to Long John Silvers. Really? Really? If you’ve ever eaten at Long John Silvers, the shrimp tastes like the fries, the fries taste like the fish, the fish tastes like the hush puppies, and none of them taste like anything resembling food! Forrest Gump was a shrimp boat captain and he wouldn’t eat at Long John Silvers. By the way, he was a moron!
The sea of quantity is obvious but, can quality win out over quantity? Is quantity all bad? Can we go back to the way food used to be? Is it too late? I need you to close your eyes and think about the best meal that you’ve ever eaten. Did it come in a bag or box? Did you cook it in the microwave? Let me ask you something that digs a little deeper. We’ve spend a lifetime thinking outside of the box when it comes to food but, what if the box was broken?